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商品編號： 9-196-097 出版日期： 1996/03/22 作者姓名： Applegate, Lynda M.;Gogan, Janis L. 商品類別： General management 商品規格： 30p 再版日期： 1996/08/29 地域： Massachusetts 產業： Internet services;Telecommunications;Software publishing;E-commerce;Web services 個案年度： 1995 - 1995
商品敘述：
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company''s development--its business strategy and organization evolution--as the company increased in size and gained a firm foothold in the uncertain electronic commerce.
涵蓋領域：
Growth;Entrepreneurial management;Change management;Business growth;Execution;Internet;Start-ups;Applications;Revenue growth;National organizations;Strategy;Growth strategy
相關資料：
Case Teaching Note, (5-196-068), 25p, by Lynda M. Applegate, Janis L. Gogan;Video Short, (6562), 10p, by Lynda M. Applegate, Janis L. Gogan
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