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商品編號： 9-195-126 出版日期： 1995/03/31 作者姓名： McKenney, James L.;Clark, Theodore H. 商品類別： Other 商品規格： 20p 再版日期： 地域： Ohio 產業： Grocery stores 個案年度： 1993 - 1993
商品敘述：
The evolution of Procter & Gamble''s development of efficient consumer response (ECR) involved a series of trials, a resolve to distribute diapers on the basis of product movement, a conscious effort to move to a new means of distribution across all lines, a first cut at a new system, and finally, the development of the existing mix of integrated IT systems linking the value chain from factory to shelf.
涵蓋領域：
Vertical integration;Organizational structure and design;Logistics;IT management;Process analysis;Technology and analytics;Organizational change;Customer profitability;Profitability
相關資料：
Case Teaching Note, (5-396-083), 3p, by F. Warren McFarlan
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