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Bell, David E.
A young HBS graduate purchases a publisher of specialty magazines that advertises second hand cars, boats, trucks, etc. The magazines carry photographs and a brief description of each article for sale. The company faces the problem of deciding on how many magazines to drop off at each distribution point. Teaching objectives: relevant costs which are not always obvious, simple forecasting, and shortcomings of critical fractile analysis.
Marketing;Product distribution;Cost analysis;Decision making