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商品編號： 9-122-096 出版日期： 2022/03/24 作者姓名： Bell, David E. 商品類別： Other 商品規格： 5p 再版日期： 地域： 產業： 個案年度： 1987 - 1987
商品敘述：
A young HBS graduate purchases a publisher of specialty magazines that advertises second hand cars, boats, trucks, etc. The magazines carry photographs and a brief description of each article for sale. The company faces the problem of deciding on how many magazines to drop off at each distribution point. Teaching objectives: relevant costs which are not always obvious, simple forecasting, and shortcomings of critical fractile analysis.
涵蓋領域：
Marketing;Product distribution;Cost analysis;Decision making
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