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商品編號： 9-122-076 出版日期： 2022/02/01 作者姓名： Simons, Robert;Sun, Shirley 商品類別： General management 商品規格： 24p 再版日期： 2022/10/25 地域： United States 產業： 個案年度： -
商品敘述：
This case describes the life of P.T. Barnum, widely considered to the be the father of modern advertising and marketing. Barnum showed his genius for business early, selling lottery tickets and confections from his father''s store. He went on to found a famous museum of curiosities that attracted millions of visitors and the world''s most famous circus. The case describes his unconventional business choices driven by his lifelong desire to make people happy. His entertainment was often controversial, however, leading to spirited in-class discussions.
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相關資料：
, (9-123-033), p, by Robert Simons, Shirley Sun
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