商品敘述：

CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee testing and selection, customer testing and selection, and a high degree of professionalism. This case is accompanied by an eight-segment video series (preview below) that shows Tom Siebel discussing his management philosophy. A link to access the videos in the classroom is provided on p. 2 of the Teaching Note.

涵蓋領域：

AI and machine learning;Big data;Entrepreneurship;Internet;Organizational behavior;Organizational learning;Performance indicators;Personal growth and transformation;Software development and engineering;Strategy execution;Systems theory;Technology and analytics;Start-ups;Management skills;Management styles;Organizational culture;Digital transformation

相關資料：

Case Teaching Note, (5-119-066), 15p, by Robert Simons;
Video Short, (9-119-707), 0p, by Robert Simons;
Video Short, (9-119-708), 0p, by Robert Simons;
Video Short, (9-119-709), 0p, by Robert Simons;
Video Short, (9-119-710), 0p, by Robert Simons;
Video Short, (9-119-711), 0p, by Robert Simons;
Video Short, (9-119-712), 0p, by Robert Simons;
Video Short, (9-119-713), 0p, by Robert Simons;
Video Short, (9-119-714), 0p, by Robert Simons

哪些人也有訂購？