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商品編號： 9-116-015 出版日期： 2016/01/20 作者姓名： Ramanna, Karthik;Lenhardt, Jerome;Homsy, Marc 商品類別： Other 商品規格： 24p 再版日期： 2016/05/03 地域： Saudi Arabia;Sweden 產業： Retail trade 個案年度： -
商品敘述：
A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics contend that IKEA is not living up to its own commitments to gender equality. Some threaten a boycott. IKEA must respond. Reissuing the catalog with women included risks running afoul of Saudi censors who can impose harsh penalties. The company has had a presence in Saudi Arabia for nearly 30 years.
涵蓋領域：
Gender;Globalization;Cross-cultural management;Multinational corporations;Organizational values;Business law and ethics
相關資料：
Case Teaching Note, (5-116-062), 7p, by Karthik Ramanna
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