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商品編號： 9-111-C02 出版日期： 2010/10/25 作者姓名： Robert S. Kaplan;Ricardo Reisen de Pinho 商品類別： Accounting 商品規格： 23p 再版日期： 2010/12/20 地域： Brazil;Germany 產業： Automotive 個案年度： 2008 -
商品敘述：
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align financial and project resources to the strategy, and to motivate its more than 20,000 employees by communicating the strategy in multiple ways and installing reward and recognition programs. It also establishes new programs to align the extensive networks of suppliers and dealers to the strategy. But after a sharp decline in sales triggered by the global financial crisis of 2008, the executive team faces a dilemma: should cut back production levels and funding for strategic initiatives until sales recover, or should it continue to invest for the future?
涵蓋領域：
Balanced scorecard;Developing countries;Execution;Strategy;Strategy maps
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