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商品編號： 9-111-026 出版日期： 2010/11/09 作者姓名： Brochet, Francois;Kiron, David 商品類別： Finance 商品規格： 24p 再版日期： 2011/04/20 地域： California 產業： Internet service providers 個案年度： 2004 - 2010
商品敘述：
The case explores Google''s communication strategy with Wall Street analysts. In particular, the case focuses on Google''s commitment to a no-guidance policy and provides an overview of guidance practice among major U.S. companies.
涵蓋領域：
Accounting standards;Profitability;Communication strategy;Organizational values;Shareholder relations;International business;Mission statements
相關資料：
, (9-111-093), 7p, by Francois Brochet
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