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商品編號： 9-107-702 出版日期： 2006/09/01 作者姓名： Martinez-Jerez, F. Asis 商品類別： Other 商品規格： 0 再版日期： 地域： Egypt 產業： Building materials 個案年度： 2002 - 2005
商品敘述：
CEMEX has pursued an aggressive de-commoditization strategy focused on its relationship with small Egyptian retailers. In particular, the strategic role and effectiveness of the ""Reward Program,"" a tournament which rewarded the sales performance of the retailers, was called into question by Assiut''s management based on the results of its first two rounds. .
涵蓋領域：
Distribution;Marketing implementation;Pricing strategy;Compensation;Incentives;Brand management;Product differentiation
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