[ Tips ] 一分鐘使用導覽
商品編號： 9-107-026 出版日期： 2006/09/01 作者姓名： Beyersdorfer, Daniela;Miller, Gregory S.;Sjoman, Anders 商品類別： General management 商品規格： 28p 再版日期： 地域： United Kingdom;England 產業： Gasoline;Business consulting services 個案年度： 2005 - 2005
商品敘述：
BP''s IR director has begun a program to use information regarding external views of BP and the industry as part of the firm''s planning and operational activities. This information is generated as a portion of their award winning investor relations program, and had previously been used only to enhance communications. Allows a discussion of the relative merit of more formally including this information in BP''s planning and operations. Also provides ""best practices"" insights into IR.
涵蓋領域：
Communication in organizations;Communication strategy;Brand awareness;Shareholder relations;Financial statements;Industry analysis;Financial planning;Incubators;International operations;Information management;Corporate strategy
相關資料：
Case Teaching Note, (5-107-034), 10p, by Gregory S. Miller
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