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商品編號： 9-106-016 出版日期： 2005/11/02 作者姓名： Palepu, Krishna G.;Vargas, Ingrid 商品類別： Marketing 商品規格： 23p 再版日期： 地域： China;India;Taiwan 產業： Electronic components;Manufacturing 個案年度： 2005 - 2005
商品敘述：
Inventec Corp., with $4.5 billion in annual revenues, was one of Taiwan''s leading original design manufacturers (ODMs). Inventec designed and manufactured electronic products such as computers, servers, MP3 players, PDAs, and cellular telephones for client companies that marketed the products globally. Inventec moved production to mainland China to lower costs in this highly competitive, low-margin business. But with its competitors also setting up shop in China, Inventec had to find another way to remain profitable. Could Inventec break its dependence on powerful clients by branding and marketing its products in China and other Asian markets? Was there a way for Inventec to separate and market the software that it designed for use with its hardware products.
涵蓋領域：
Emerging markets;Marketing;Brands;Competition;Manufacturing;Multinational corporations
相關資料：
Case Teaching Note, (5-707-484), 4p, by Krishna G. Palepu
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