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商品編號： 9-103-018 出版日期： 2002/10/15 作者姓名： Healy, Paul M. 商品類別： Other 商品規格： 20p 再版日期： 2013/01/04 地域： North America;United States;New York 產業： Doughnut industry 個案年度： 2002 - 2002
商品敘述：
Krispy Kreme is a rapidly growing firm with a business model that has excited Wall Street.
涵蓋領域：
Financial statements;Vertical integration;Forecasting;Marketing channels;Brands;Business models;Business growth;Franchises;Growth strategy
相關資料：
Case Teaching Note, (5-104-024), 8p, by Paul M. Healy;Spreadsheet Supplement, (XLS438), 0p, by Paul M. Healy
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