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商品編號: 9-101-092 出版日期: 2001/03/07 作者姓名: Kaplan, Robert S. 商品類別: Other 商品規格: 4p 再版日期: 2003/08/05 地域: 產業: 個案年度: 1989 - 1989
商品敘述:
The president of Wilkerson, faced with declining profits, is struggling to understand why the company is encountering severe price competition on one product line while able to raise prices without competitive response on another product line. The controller proposes that the company develop an activity-based cost model to understand better the different demands that each product line makes on the organization''s indirect and support resources. A rewritten version of an earlier case.
涵蓋領域:
Activity-based costing;Cost analysis;Pricing strategy;Product lines;Profitability
相關資料:
, (9-104-002), 14p, by Robert S. Kaplan;, (XLS007), 0p, by Robert S. Kaplan
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