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商品編號： 9-100-040 出版日期： 2000/02/24 作者姓名： Kaplan, Robert S.;Ballve, Alberto;Davila, Antonio 商品類別： Other 商品規格： 15p 再版日期： 2000/08/16 地域： Central America 產業： Software publishing 個案年度： 1998 - 1998
商品敘述：
Mauricio Santillan, regional vice president for the Latin American division of Microsoft, has introduced a new performance measurement system to help his country managers formulate and control strategy. Microsoft Latin America''s priorities are rolling out of an entirely new corporate database software package and devising a strategy to combat software piracy. Santillan uses the measurement system to motivate country managers to establish locally-relevant strategies that will be aligned with the region''s global priorities. This case shows how a Balanced Scorecard system can be useful to help managers in emerging markets learn about the importance of strategy and become better general managers. Also illustrates that a strategic measurement system can be implemented even in an environment where reliable data may be difficult to acquire.
涵蓋領域：
Management accounting;Performance measurement;Developing countries;Emerging markets;Balanced scorecard;Applications;Crime;Incentives;Strategy;Management skills;Information technology
相關資料：
Case Teaching Note, (5-101-004), 13p, by Robert S. Kaplan, Alberto Ballve
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