商品敘述：

Core Curriculum in Strategy is a series of Readings that cover fundamental concepts in Strategy. Readings include Interactive Illustrations which help readers master complex concepts quickly. For classroom use in higher education, this Reading is accompanied by a Teaching Note, test bank, and exhibit slides. The latest revision (June 2022) features minor updates to the figures in the reading, and cases have been added to update and refresh the reading. The overall framework for the reading and details of the central case have not been changed. Learn more: https://bit.ly/strategycc-guide This Reading examines the competitive and cooperative interactions and interdependencies among firms in a competitive game, particularly in regard to how these firms attempt to create and capture value. It also provides a framework for understanding, predicting, and influencing the actions and reactions of other firms, and it considers how the perspectives and incentives of other firms can influence the nature of the game being played. This discussion provides the foundation for an introduction to game theory, which provides a rigorous way to analyze economic payoffs for players under various scenarios. This Reading features 2 Interactive Illustrations: "Reaction Curves in Pricing Strategy" and "Business Models for Boats." It also includes 3 videos: "Game Theory in the Television Show Numb3rs," "Mutually Assured Destruction in the Film Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb," and "An Example of Commitment in the Game Show Golden Balls.

涵蓋領域：

Business models;Competitive strategy;Game theory

相關資料：

, (8132), 5p, by Sylvia Flatt;
, (8133), 6p, by Sylvia Flatt;
, (8135), 16p, by Ramon Casadesus-Masanell

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