商品敘述：

Core Curriculum in Strategy is a series of Readings that cover fundamental concepts in Strategy. Readings include Interactive Illustrations which help readers master complex concepts quickly. For classroom use in higher education, this Reading is accompanied by a Teaching Note, test bank, and exhibit slides. The latest revision (June 2022) features updated examples and concepts, while leaving the overall framework intact. New concepts have been introduced in the Essential Reading as well as the Supplemental Reading on building a platform strategy. Learn more: https://bit.ly/strategycc-guide This Reading examines how firms can use new technology to compete successfully. It starts by distinguishing how technology strategy is different from conventional competitive strategy. The Reading then describes how technology leaders can develop strategies to manage technology risks, identify market needs, commercialize new technologies, and compete successfully in a market. The author also identifies various factors that determine whether it is better for a firm to lead or follow when introducing a new technology to a market. Such factors include whether a new technology affects only current offerings in an existing industry, or whether it creates an entirely new offering for a new industry. The Reading then considers how a business can position itself to exploit the next new technology. A Supplemental Reading section explains the importance of platform technologies and the strategies that can help a firm succeed in platform competition. The Reading includes the Interactive Illustration "The Chasm in the Technology Adoption Life Cycle" and a video about disruptive innovation.

涵蓋領域：

Business models;Information systems;Innovation;Marketing;Technology adoption lifecycle

相關資料：

, (8128), 6p, by Pai-Ling Yin;
, (8129), 6p, by Pai-Ling Yin;
, (8130), 8p, by Pai-Ling Yin

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