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商品編號： 612-C01 出版日期： 2009/01/09 作者姓名： Stefan Thomke,Barbara Feinberg 商品類別： Competitive strategy 商品規格： 14 再版日期： 2009/01/09 地域： 產業： 個案年度： -
商品敘述：
Winner of a 2013 ecch Case AwardDescribes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy. This note considers the ingredients of Apple's success and its quest to develop, in the words of CEO Steve Jobs, insanely great products. Focuses on: 1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.
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