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> Monsanto: Helping Farmers Feed the World, Chinese Version

商品編號: 510C17
出版日期: 2009/12/23
作者姓名:
David E. Bell;Carin-Isabel Knoop;Mary Shelman
商品類別: Competitive strategy
商品規格: 29p

再版日期:
地域: United States
產業: Agribusiness;Biotechnology;Food
個案年度: 2009 -  

 


商品敘述:

Monsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption of the company's products. This case focuses on the company's product pipeline and the galvanizing effect of the CEO's promise to substantially improve global food production by 2030.


涵蓋領域:

International business;Leadership

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