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商品編號： 4438 出版日期： 2012/05/31 作者姓名： Beer, Michael;Shelton, Rachel 商品類別： Other 商品規格： 10p 再版日期： 地域： Massachusetts 產業： Electronics manufacturing 個案年度： 2012 -
商品敘述：
Roger Cahill has spent less than a year as head of the Mobile Division of BoldFlash, a flash memory component maker. On the corporate level, BoldFlash has adapted to an evolving and difficult marketplace, but the Mobile Division is struggling. The four groups within the unit refuse to work together, and the unit recently failed to capitalize on an important new product opportunity. To address the problems, Cahill has made a number of organizational and personnel changes since taking the helm. Facing low morale and eroding margins, Cahill is under pressure to meet his next challenge-reforming the product development process in an effort to save the Division.
涵蓋領域：
Change management;Hiring and recruitment;Leadership;Managing conflicts;Manufacturing processes;Morale;Organizational structure and design;Product development;Technology and analytics
相關資料：
HBS Brief Case Teaching Note, (4439), 9p, by Michael Beer, Rachel Shelton
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