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商品編號: 4426 出版日期: 2012/04/19 作者姓名: Hamermesh, Richard G.;Yong, Sunru 商品類別: Other 商品規格: 11p 再版日期: 地域: Singapore 產業: Paper and packaging industry 個案年度: -
商品敘述:
Meli Marine, a container shipping company, is facing an important strategic decision after an interesting acquisition opportunity presents itself. Founded in 1974 by the Chang Family, the Singapore-based company has carved out a niche in the intra-Asia transport market. After years of success, eroding business conditions caused a financial crisis and a new CEO, David Tian, was brought in. Tian created a successful strategic change effort that resulted in a more stable but slower-growth company. More than ten years later, Meli Marine has a rare and affordable opportunity to acquire the larger shipping vessels it needs to move into a global market. Tian and his board must decide to whether to expand the franchise into Asian-North American shipping lanes, as key competitors have done, or continue with its current conservative business model.
涵蓋領域:
Capacity analysis;Competitive strategy;Competitive forces;Logistics;Operations strategy
相關資料:
, (4427), 9p, by Richard G. Hamermesh, Sunru Yong;, (4429), 0p, by Richard G. Hamermesh, Sunru Yong;, (4430), 0p, by Richard G. Hamermesh, Sunru Yong
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