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商品編號： 4409 出版日期： 2012/02/23 作者姓名： Bartlett, Christopher A.;Winig, Laura 商品類別： Other 商品規格： 12p 再版日期： 地域： United States 產業： Chemical manufacturing 個案年度： 2008 -
商品敘述：
In July 2008, Luis Morales, president of Kent Chemical International, is proposing a third reorganization effort after two failed attempts to better align his business with its U.S.-based parent company. With a global expansion strategy placing increasing demands on his organization, a divide forming between Kent''s core business and its growth markets, and a global recession looming, Morales knows this time his plan has no room for error.
涵蓋領域：
Corporate strategy;Global strategy;Multinational corporations;Business expansion;Organizational culture;Strategic alignment;Organizational structure and design
相關資料：
HBS Brief Case Teaching Note, (4410), 9p, by Christopher A. Bartlett, Laura Winig
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