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商品編號： 4269 出版日期： 2011/03/07 作者姓名： Bartlett, Christopher A.;Carlson, Carole 商品類別： Other 商品規格： 10p 再版日期： 2015/11/23 地域： 產業： 個案年度： 2010 -
商品敘述：
The case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The case focuses especially on two important decisions facing Brill: Should Healthy Berry Crunch become the company''s first Eurobrand and be introduced in a coordinated manner Europewide? And, from an organizational perspective, should she create Eurobrand Teams to implement her proposed Eurobrand concept?
涵蓋領域：
Brand management;Market analysis;Multinational corporations;Organizational structure and design;Product launches;Product standardization;Subsidiaries
相關資料：
, (4270), 12p, by Christopher A. Bartlett, Carole Carlson
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