商品敘述：

When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Clayton Industries, a sixty-year-old U.S.-based firm in the HVAC (heating, ventilation, and air conditioning) industry, with nearly $1 billion in revenues, has gradually built a presence in a number of countries, including several in Europe. Peter Arnell, previously Clayton''s successful country manager for the U.K., has been asked to take over the Italian subsidiary, which has recently been struggling on several fronts. Arnell must juggle the strategic objectives of his manager (the head of Clayton Europe) and of the firm''s Wisconsin-based CEO while overseeing the day-to-day activities of the business in this new setting. Many of Arnell''s challenges derive from his dual responsibilities of handling manufacturing as well as sales of Clayton products in his new home country.

涵蓋領域：

Managing conflicts;Corporate strategy;Cross-cultural business relations;Strategy execution;Labor unions;Leadership;Manufacturing processes;Multinational corporations;Organizational behavior;Organizational structure and design;Project management;Sales and marketing;Subsidiaries

相關資料：

HBS Brief Case Teaching Note, (4200), 23p, by Benjamin H. Barlow, Christopher A. Bartlett;
Spreadsheet Supplement, (4201), 0p, by Christopher A. Bartlett, Benjamin H. Barlow;
Spreadsheet Supplement, (4202), 0p, by Christopher A. Bartlett, Benjamin H. Barlow

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