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> Medisys Corp.: The IntensCare Product Development Team

商品編號: 4059
出版日期: 2009/10/30
作者姓名:
Donnellon, Anne;Margolis, Joshua D.
商品類別: Other
商品規格: 11p

再版日期:
地域: United States
產業: Health care services;Medical equipment & devices
個案年度: -  

 


商品敘述:

When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new medical system for monitoring intensive-care patients. MediSys has invested heavily in IntensCare, which is eagerly awaited by the market. The product development team, representing several functional areas of the company, has been working on the product for six months but is now running into significant problems with the product design, the schedule, and their own group dynamics. Recently, pressure increased when they learned that two more powerful competitors had begun work on their own products for this market. Several team members are concerned about meeting the team''s targets. Struggling especially hard to overcome the various problems is the marketing manager who has profit-and-loss responsibility for IntensCare.


涵蓋領域:

Conflict management;Interdepartmental relations;Interpersonal communications;Leadership;Organizational change;Product design;Product development;Project management;Project teams


相關資料:

HBS Brief Case Teaching Note, (4062), 10p, by Anne Donnellon, Joshua D. Margolis