商品敘述：

Milk&Honey Caf is an ice cream caf in Singapore known for serving artisanal gelato, especially localised flavours like Mao Shan Wang (MSW) durian that is often referred to as the ''King of Fruits'' in Southeast Asia. Since its opening in 2012, the caf business has grown steadily, expanding from the flagship store to include two additional clubhouse outlets. Edwin Lim and his co-founders had plans for further expansion, but the COVID-19 pandemic thwarted them. A social media marketing campaign launched in late 2024 led to a surge in demand for the MSW premium flavour. Faced with higher demand than capacity, Edwin would have to increase gelato production. He must first perform a bottleneck analysis of the current process to identify the step that is constraining production. Thereafter, to meet the new demand, he needs to consider investing in more or larger machines and possibly hiring more workers. With a clearer picture of the actual demand, he faces the question: Would the investment in additional manpower and/or machinery be justified? How long will it take the business to recoup these costs and start turning a profit? He knew a break-even analysis would be necessary to get the answers.

涵蓋領域：

Breakeven analysis;Capacity analysis;Capacity planning;Growth strategy;Operations and supply chain management;Operations strategy;Production;Production planning;Production processes

相關資料：

, (222SMU), p, by Kwan Eng Wee, Holly Ott, Sin Mei Cheah;
, (233SMU), p, by Kwan Eng Wee, Holly Ott, Sin Mei Cheah

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