[ Tips ] 一分鐘使用導覽
商品編號： 2184 出版日期： 2008/04/11 作者姓名： Beer, Michael;Yong, Sunru 商品類別： Other 商品規格： 11p 再版日期： 地域： Illinois 產業： Electronics manufacturing 個案年度： -
商品敘述：
When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor''s new product that makes novel use of satellite imagery. When TerraCog pursues development of a directly competing product, dubbed Aerial, the projected costs threaten to scuttle the project. The key unit managers gather in a pair of contentious meetings that feature anger, blame, and bewilderment, but produce no effective conclusion. At the end of the case it falls to Emma Richardson, a newly-promoted executive vice-president, to push the group toward a go/no-go decision.
涵蓋領域：
Business communication;Competitive strategy;Managing conflicts;Crisis management;Decision making;Group dynamics;Hiring and recruitment;Organizational behavior
相關資料：
HBS Brief Case Teaching Note, (2185), 6p, by Michael Beer, Sunru Yong
哪些人也有訂購？