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> TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

商品編號: 2184
出版日期: 2008/04/11
作者姓名:
Beer, Michael;Yong, Sunru
商品類別: Other
商品規格: 11p

再版日期:
地域: Illinois;United States
產業: Computers & electronics
個案年度: -  

 


商品敘述:

When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor''s new product that makes novel use of satellite imagery. When TerraCog pursues development of a directly competing product, dubbed Aerial, the projected costs threaten to scuttle the project. The key unit managers gather in a pair of contentious meetings that feature anger, blame, and bewilderment, but produce no effective conclusion. At the end of the case it falls to Emma Richardson, a newly-promoted executive vice-president, to push the group toward a go/no-go decision.


涵蓋領域:

Communication;Competition;Conflict;Conflict management;Crisis management;Decision making;Group dynamics;Hiring & employment;Leadership;Meetings;Organizational behavior;Organizational culture;Technology


相關資料:

HBS Brief Case Teaching Note, (2185), 6p, by Michael Beer, Sunru Yong