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商品編號: 2095 出版日期: 2008/05/01 作者姓名: Sasser, W. Earl, Jr.;Beckham, Heather 商品類別: Other 商品規格: 11p 再版日期: 地域: 產業: 個案年度: -
商品敘述:
Teach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based on "creative accounting" and grossly overstate the current market environment. A mood of silent conflict develops quickly between the two men, and Green is concerned that Davis is building a case to fire him. Green''s situation is one in which his failure to adapt his work style and fully understand the demands and boundaries of his new position may lead to his discharge. A factor in the background is Green''s relationship with his boss''s boss.
涵蓋領域:
Management styles;Managing conflicts;Employee performance management;Managing up;Personal strategy and style;Interpersonal communication
相關資料:
, (2096), 11p, by W. Earl Sasser, Heather Beckham
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