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商品編號： 174SMU 出版日期： 2025/03/11 作者姓名： Tuli, Kapil;Mittal, Sheetal 商品類別： Service management 商品規格： 13p 再版日期： 地域： Thailand 產業： Consumer services 個案年度： -
商品敘述：
Students will gain practical insights into building a customer-service brand and differentiating it in a fragmented market. They will apply frameworks like RATER to assess service quality, understand the role of leadership and impact of employee management and customer orientation, and evaluate strategic trade-offs in positioning for the core consumer segment. Additionally, they will explore B-Quik''s growth strategies, distinguishing between customer acquisition and share-of-wallet approaches.
涵蓋領域：
Services marketing;Customer experience;Customer retention;Employee performance management;Employee values;Sales promotions;Growth strategy
相關資料：
, (175SMU), p, by Kapil Tuli, Sheetal Mittal
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