商品敘述：

It has been a bumpy few years since 2020 for JUMBO Group CEO and Executive Director Ang Kiam Meng. JUMBO Group, like many other firms in the food and beverage (F&B) industry, faced significant challenges during the COVID-19 pandemic from 2020 to 2022. Prior to the pandemic, it had established itself as an iconic seafood restaurant chain in Singapore, attracting a large customer base of regular patrons including tourists from around the world, particularly from China. However, due to strict border controls and other regulations implemented during the pandemic, the Group experienced substantial losses. The case captures the challenges faced by JUMBO during the pandemic, while offering readers an opportunity to reflect on its reasoning to reposition its brand in the local Singapore market while also exploring expansion opportunities in overseas markets. Additionally, the case provides a detailed account of JUMBO''s digital transformation journey prior to and during the pandemic. The case concludes by examining the strategic priorities and potential roadmaps for JUMBO''s future growth. It sets the stage for a discussion on the broader impact of digital transformation within the F&B industry, both in Singapore and beyond.

涵蓋領域：

Analytics and data science;Business expansion;Customer-centricity;Decision making;Digital transformation;Project management

相關資料：

(063SMU), 13p, by Xuesong Geng|Andrew Chin|Thomas Lim

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