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編號商品編號商品名稱作者
1 9-673-057Benihana of TokyoSasser, W. Earl, Jr.;Klug, John R.
2 9-803-069Four Seasons Goes to Paris:Hallowell, Roger;Knoop, Carin-Isabel;Bowen, David
3 9-601-163Ritz-Carlton Hotel Co.Sucher, Sandra J.;McManus, Stacy
4 9-803-133Southwest Airlines 2002: An Industry Under SiegeHeskett, James L.
5 9-801-354JetBlue Airways: Starting from ScratchGittell, Jody Hoffer;O''Reilly, Charles A.
6 9-602-071eBay (A): The Customer MarketplaceFrei, Frances X.;Rodriguez-Farrar, Hanna
7 9-602-175Innovation at Progressive (A): Pay-As-You-Go InsuranceFrei, Frances X.;Rodriguez-Farrar, Hanna
8 9-683-068Shouldice Hospital Ltd.Heskett, James L.
9 9-693-013Euro Disney: The First 100 DaysLoveman, Gary W.;Schlesinger, Leonard A.;Anthony, Robert T.
10 9-603-067Dell Computers (A): Field Service for Corporate ClientsFrei, Frances X.;Edmondson, Amy C.;Hajim, Corey
11 9-396-075Li & Fung (Trading) Ltd.Loveman, Gary W.;O''Connell, Jamie
12 9-603-080Commerce BankFrei, Frances X.;Hajim, Corey
13 9-910-419Southwest Airlines: In a Different WorldHeskett, James L.;Sasser, W. Earl, Jr.
14 9-800-253Tom Tierney at Bain & Co. (A)Nanda, Ashish;Fagan, Perry L.
15 9-605-054Zipcar: Influencing Customer BehaviorFrei, Frances X.
16 9-610-015Zappos.com 2009: Clothing, Customer Service, and Company CultureFrei, Frances X.;Ely, Robin J.;Winig, Laura
17 4277Porcini''s Pronto: ""Great Italian cuisine without the wait!Heskett, James L.;Luecke, Richard
18 9-800-251EverdreamHallowell, Roger;Darwall, Christina
19 9-693-050Laura Ashley and Federal Express Strategic AllianceLoveman, Gary W.;Anthony, Robert T.
20 9-694-023Southwest Airlines--1993 (A)Heskett, James L.;Hallowell, Roger
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