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商品編號： W44200 出版日期： 2025/04/29 作者姓名： Seijts, Gerard;Frost, Ann C.;Kristofferson, Kirk 商品類別： Marketing 商品規格： 12p 再版日期： 地域： United Kingdom 產業： Media, entertainment, and professional sports 個案年度： -
商品敘述：
Red Bull Racing, a high-profile Formula 1 (F1) motorsport team, was gearing up for the beginning of the 2024 season. With increased viewership and scores of new fans due to the Netflix docuseries Drive to Survive, F1 was enjoying a surge in popularity. Red Bull Racing''s star driver was the favourite to win the upcoming season-opening race in Bahrain. But then the scandal hit: On February 5, 2024, news broke that Team Principal Christian Horner had been accused of "inappropriate and controlling behaviour" by a female staff member. Amid the controversy of the ongoing investigation, leaked messages, team infighting, and the loss of the important demographic of female fans, Red Bull Racing had to decide: Should they fire Horner or keep him? Gerard Seijts is affiliated with Ivey Business School;Ann C. Frost is affiliated with Ivey Business School;Kirk Kristofferson is affiliated with Ivey Business School
涵蓋領域：
Leadership;Marketing;Crisis management;Business communication;Company reputation
相關資料：
, (W44201), p, by Gerard Seijts, Ann C. Frost, Kirk Kristofferson
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