[ Tips ] 一分鐘使用導覽
商品編號： W27721 出版日期： 2022/07/21 作者姓名： Puri, Sandeep;Singh, Rakesh;Gupta, Bindu;Puri, Shraddha 商品類別： Marketing 商品規格： 10p 再版日期： 地域： India 產業： Pharmaceutical industry;Healthcare service industry 個案年度： -
商品敘述：
In January 2022, Maha Research Labs Private Limited (MRL) needed to boost its sales force effectiveness (SFE). Due to the COVID-19 pandemic, MRL experienced losses in sales revenue and saw dwindling profits through 2020 and 2021. The pandemic had changed the sales ecosystem of the pharmaceutical industry, with many physicians and retailers now preferring online sales presentations. MRL''s managing director was concerned about the increased marketing and selling expenses that were affecting the company''s profitability, and he had identified gaps in the company''s sales process, performance, and SFE. The managing director proposed investing 40 million for the implementation of an SFE program, and he had one week to convince his team that this investment would create a smarter, more efficient sales force, restrain operating costs, and generate much-needed profitability for MRL. Bindu Gupta is affiliated with Institute of Management Technology Ghaziabad
涵蓋領域：
Sales management;Sales
相關資料：
, (W27722), p, by Sandeep Puri, Rakesh Singh, Bindu Gupta, Shraddha Puri
哪些人也有訂購？