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商品編號: W26654 出版日期: 2022/03/23 作者姓名: Beless, Chris;Dolan, Penny;Hughes, April C.;Goldsmith, Kelly 商品類別: Marketing 商品規格: 14p 再版日期: 地域: United States 產業: Media, entertainment, and professional sports;Performing arts and museums 個案年度: 2017 -
商品敘述:
VH1, MTV, and LOGO were all popular television channels owned by the ViacomCBS television network. One of the most successful shows on LOGO was RuPaul''s Drag Race, a reality television show featuring drag queens. ViacomCBS was considering moving RuPaul''s Drag Race off LOGO to a different platform within the ViacomCBS portfolio in 2017. Before deciding where RuPaul''s Drag Race would air, ViacomCBS needed to determine whether the show could be successful on another platform given its current fan base, how the potential move would affect the show''s ratings, and whether the positioning or targeting strategy for the series would need to change if it were moved.
涵蓋領域:
Marketing;Strategy
相關資料:
Case Teaching Note, (W26655), 12p, by Chris Beless, Penny Dolan, April C. Hughes, Kelly Goldsmith
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