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商品編號： W25819 出版日期： 2022/07/19 作者姓名： Mathew, Jones;Khandai, Sujata;Puri, Sandeep 商品類別： Marketing 商品規格： 12p 再版日期： 2022/07/19 地域： Thailand 產業： Accommodations;Restaurants and food service industry 個案年度： -
商品敘述：
lebua Hotels & Resorts, based in Bangkok, Thailand, and headed by chief executive officer Deepak Ohri, is a much awarded luxury hotel chain. Since the early 2000s, it exposed the traditionally slow-moving luxury hospitality industry to a slew of path-breaking innovations. Before the COVID-19 pandemic, Ohri had taken unorthodox paths to defining luxury hospitality. However, as the pandemic began to ebb, he had to convince the industry of his vision of what luxury hospitality was and should continue to be. His positioning strategy for lebua had been very effective, and having won numerous awards in the luxury category, Ohri was contemplating, with his executive team, the next level of innovations needed to bring the company to the top of its post-pandemic peer group. Sandeep Puri is affiliated with Asian Institute of Management
涵蓋領域：
Brand positioning;Branding;Innovation;Market positioning;Marketing;Profit planning;Services marketing;Strategy
相關資料：
, (W25820), p, by Jones Mathew, Sujata Khandai, Sandeep Puri
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