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 您所選取的商品項目

> BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services

商品編號: W25576
出版日期: 2022/04/22
作者姓名:
Yadav, Rambalak;Pandey, Pallavi
商品類別: General management
商品規格: 12p

再版日期:
地域:
產業: Transportation and distribution;Warehousing industry
個案年度: -  

 


商品敘述:

Blu-Smart Mobility Pvt. Ltd. (BluSmart) was India''s first company to foray into the electric mobility space. Launched in 2019, BluSmart offered ride sharing, car sharing, and shared charging services, and aimed to make India a pollution-free country by providing customers with a complete urban mobility solution. Within a year, BluSmart had garnered investors'' attention and received millions in funding to grow its fleet. It also planned to expand its three services to other Indian cities. However, BluSmart''s future in India was not without challenges. How would these constraints affect BluSmart''s growth, and how could it expand in the Indian market? Pallavi Pandey is affiliated with International Management Institute.


涵蓋領域:

Start-ups;Strategy;Sustainable business practices


相關資料:

Case Teaching Note, (W25577), 8p, by Rambalak Yadav, Pallavi Pandey