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商品編號： W25528 出版日期： 2022/01/31 作者姓名： Roy, Soumya;Kundu, Soumyadeep;Roy, Dipayan 商品類別： Marketing 商品規格： 11p 再版日期： 地域： India 產業： Media, entertainment, and professional sports;Performing arts and museums 個案年度： 2019 -
商品敘述：
In May 2019, a senior analyst and blogger for a market research firm decided to analyze the performance and pay of various top-rated cricket players in the Indian Premier League. Teams usually spent millions of dollars acquiring players through auctions, and on coaches and other key personnel, as well as promotional campaigns. The analyst had started following the player auctions, where bids on some players had run into millions of US dollars. He wanted to take a more objective and data-driven approach toward analyzing player rankings and how far players'' salaries reflected their performance, something that was often ignored by the pundits. The analyst wondered if these claims were at all valid and decided to use data visualization techniques to determine their validity.
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相關資料：
Case Teaching Note, (W25529), 17p, by Soumya Roy, Soumyadeep Kundu, Dipayan Roy;Spreadsheet Supplement, (W25530), 0p, by Soumya Roy, Soumyadeep Kundu, Dipayan Roy
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