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商品編號： W25423 出版日期： 2022/02/22 作者姓名： Ramirez R, Enrique;Gil, Angela;Fernandez, Camilo 商品類別： Marketing 商品規格： 8p 再版日期： 地域： Colombia 產業： Accommodations;Food industry 個案年度： -
商品敘述：
The Hatsu brand of tea beverages and healthy food products emerged from the idea of two Colombian entrepreneurs in 2010 and evolved, in just over five years, to capture the interest of the leading company in the Colombian beverage market, Postob n SA (Postob n), which acquired it. In this context, Hatsu faced the challenge of consolidating itself in the tea beverage market while also venturing into other product categories (e.g., cereal bars, nuts, infusions, and sodas) and multiplying its sales without losing the lifestyle concept on which it was built and through which it had succeeded. By late 2020, Postob n''s premium business unit director needed to determine how Hatsu could be turned into a megabrand without losing its essence. Enrique Ramirez R. is affiliated with Universidad ICESI.
涵蓋領域：
Branding;Start-ups
相關資料：
Case Teaching Note, (W25424), 8p, by Enrique Ramirez R, Angela Gil, Camilo Fernandez
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