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商品編號： W21190 出版日期： 2021/04/27 作者姓名： Salmon, Alexandre;Sant, Nikhil;Watson, Talissa;Shields, Natalie;Neekhra, Deeksha;Lala, Aderimike;Thomson, Matthew 商品類別： Marketing 商品規格： 11p 再版日期： 地域： India 產業： Media, entertainment, and professional sports;Performing arts and museums 個案年度： 2020 -
商品敘述：
Kalahut: The House of Arts (Kalahut) was an Indian e-commerce site that connected instructors specialized in traditional Indian arts and cultural forms with customers interested in these services. Since its launch in July 2020, it had mainly served customers in India; however, it had also seen modest engagement on social media platforms and its website from individuals outside of the current customer pool. As the COVID-19 pandemic had resulted in both increased web traffic to e-commerce sites and an increase in the number of people looking for new activities while in lockdown, Kalahut hoped to take this opportunity to expand into a new market. In late 2020, Kalahut''s co-founder needed to decide which of three potential market countries to enter. Which would be the most suitable avenue for expansion?
涵蓋領域：
Marketing
相關資料：
Case Teaching Note, (W21191), 3p, by Alexandre Salmon, Nikhil Sant, Talissa Watson, Natalie Shields, Deeksha Neekhra, Aderimike Lala, Matthew Thomson
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