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商品編號： W20938 出版日期： 2020/11/27 作者姓名： Chen, Jing;Li, Chenxi;Su, Ning;Li, Zongyang 商品類別： Other 商品規格： 9p 再版日期： 地域： 產業： Transportation;Transportation & warehousing 個案年度： 2020 -
商品敘述：
Founded in 1989, the Aircraft Maintenance and Engineering Corporation Beijing (Ameco), the earliest and largest civil aircraft maintenance enterprise in China, was a joint venture between two of the world''s largest airlines: Air China Limited (Air China) and Deutsche Lufthansa AG (Lufthansa). In response to a crisis in the domestic market after 2012, Ameco decided to enter the international market. After Ameco had considered several methods for implementing this strategy, it eventually formed a successful alliance with the Lufthansa subsidiary Lufthansa Technik AG (LHT). Ameco and LHT communicated with each other to solve existing problems and produced a successful design collaboration. In 2019, while this partnership was proceeding smoothly, the general manager of the business aviation modification department needed to decide on a strategy that would help the company also succeed in the areas of market development and technical capability.
涵蓋領域：
Internationalization;Strategic alliances
相關資料：
Case Teaching Note, (W20937), 12p, by Jing Chen, Chenxi Li, Ning Su, Zongyang Li
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