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商品編號: W20932 出版日期: 2020/11/26 作者姓名: Parker, Simon;Sakelaris, Vania 商品類別: Marketing 商品規格: 6p 再版日期: 地域: Canada 產業: 個案年度: 2020 -
商品敘述:
Viral Nation, a six-year-old company based in Ontario, was North America''s leading influencer marketing company. In March 2020, as the global COVID-19 pandemic struck, the founders of the company were assessing their venture''s future growth prospects. Having just received three competing acquisition offers for their company, they needed to make a decision: Should they accept any of the offers, and if so, which one? Or, should they instead continue to grow organically in an increasingly uncertain market environment?
涵蓋領域:
Entrepreneurship;Mergers & acquisitions;Social marketing
相關資料:
Case Teaching Note, (W20933), 5p, by Simon Parker, Vania Sakelaris
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