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> Viral Nation: The COVID-19 Pandemic and the Entrepreneurial Venture Sale Decision

商品編號: W20932
出版日期: 2020/11/26
作者姓名:
Parker, Simon;Sakelaris, Vania
商品類別: Marketing
商品規格: 6p

再版日期:
地域: Canada
產業:
個案年度: 2020 -  

 


商品敘述:

Viral Nation, a six-year-old company based in Ontario, was North America''s leading influencer marketing company. In March 2020, as the global COVID-19 pandemic struck, the founders of the company were assessing their venture''s future growth prospects. Having just received three competing acquisition offers for their company, they needed to make a decision: Should they accept any of the offers, and if so, which one? Or, should they instead continue to grow organically in an increasingly uncertain market environment?


涵蓋領域:

Entrepreneurship;Mergers & acquisitions;Social marketing


相關資料:

Case Teaching Note, (W20933), 5p, by Simon Parker, Vania Sakelaris