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商品編號： W20531 出版日期： 2020/06/26 作者姓名： Chua, Calvin;Ong, Seow Eng;Wang, Davin;Yeo, Wee Yong 商品類別： Other 商品規格： 12p 再版日期： 地域： Singapore 產業： Other services;Property management;Real estate, rental & leasing 個案年度： 2018 -
商品敘述：
In 2018, the Singapore-based real estate agency OrangeTee launched a new, online platform in response to disruptive innovation in the real estate sector. Property Agents Review allowed clients to rate and review OrangeTee''s agents upon the completion of a real estate transaction. After a hard-fought campaign to overcome initial resistance to the idea, agents credited the new platform with an increase in referrals. OrangeTee proudly championed Property Agents Review as an example of embracing technology and a future-focused outlook. Nevertheless, the management team understood that there was more work to be done. For example, the platform''s technology could be easily copied by competitors. What could they do to stay at the forefront of technology? Calvin Chua is affiliated with National University of Singapore. Seow Eng Ong is affiliated with National University of Singapore. Davin Wang is affiliated with National University of Singapore. Wee Yong Yeo is affiliated with National University of Singapore.
涵蓋領域：
Disruptive innovation
相關資料：
Case Teaching Note, (W20530), 8p, by Calvin Chua, Seow Eng Ong, Davin Wang, Wee Yong Yeo
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