商品敘述：

Over a 10-year period, from 2008 to 2018, Indian tire production increased from 80 to 180 million units. Indian tire companies were thriving and investing heavily abroad. Four Indian tire companies were among the top 30 tire makers in the world. Although India was expected to experience high or hyper-growth in tire manufacturing, growth at such a fast pace brought uncertainties and risks. In addition to competition from low-cost tires imported to India, the industry was challenged by volatile pricing for the raw materials used in tire production, government initiatives that were having unintended consequences on tire sales, environmental considerations, and protectionism in India''s largest export markets. What strategies did the industry need to reach profitability despite the ups and downs of the supply market, its dependence on large customers, changes in government policies, and environmental protection initiatives? Bohas Alexandre is affiliated with ESSCA - Ecole de Management. Pierre-Xavier Meschi is affiliated with Aix-Marseille Universit .

涵蓋領域：

Emerging markets

相關資料：

Spreadsheet Supplement, (W20523), 36p, by Alexandre Bohas, Pierre-Xavier Meschi;
Case Teaching Note, (W20524), 12p, by Alexandre Bohas, Pierre-Xavier Meschi

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