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商品編號： W20507 出版日期： 2020/06/16 作者姓名： Prent, Jesse;Edwards, Gwyneth;Paquin, Raymond 商品類別： General management 商品規格： 14p 再版日期： 2021/02/28 地域： Canada 產業： Wholesale trade 個案年度： 2018 -
商品敘述：
In May 2018, Philippe Boisclair, business owner and president of McGill St Laurent (MSL), sought to grow the firm and increase annual profitability by CA$35 million by 2020. MSL was a medium-sized commodities trading firm with interests in wood, grain, and energy. Founded in 2009 by two business school graduates and veterans of the lumber industry, MSL had enjoyed significant growth. The company had not only expanded into grain and energy trading but had also diversified its wood business to encompass architectural design and manufacturing as well as industrial lumber products. Boisclair, a serial entrepreneur, had to decide on a corporate growth strategy, which he had to present at the upcoming advisory board meeting. Jesse Prent is affiliated with . Gwyneth Edwards is affiliated with HEC Montreal. Raymond L. Paquin is affiliated with Concordia University.
涵蓋領域：
Business plans;Diversification;Strategy
相關資料：
Case Teaching Note, (W20506), 16p, by Jesse Prent, Gwyneth Edwards, Raymond Paquin
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