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商品編號： W20485 出版日期： 2020/06/09 作者姓名： Cui, Miao;Zhou, Xiaoxue;Qian, Jinfang;Wang, Ziyi;Tang, Xia 商品類別： Other 商品規格： 9p 再版日期： 地域： China 產業： Finance & insurance 個案年度： 2018 -
商品敘述：
Launched in 2010, CredEx Fintech Co. Ltd. (CredEx) operated until 2017 as a mobile credit platform, connecting lenders and borrowers in the Chinese small- and microcredit market. In 2017, the Chinese government introduced a regulation to address misconducts in the credit market. As a result, CredEx needed to transform by utilizing mobile credit technology to enable and support licensed financial institutions to explore mobile credit markets. In 2018, however, this change posed many challenges, such as how to add a new business model that served enterprise consumers as well as how to manage dual business models. Miao Cui is affiliated with Dalian University of Technology.
涵蓋領域：
Business models;Business to business;Business to consumer;Financial technology
相關資料：
Case Teaching Note, (W20484), 9p, by Miao Cui, Xiaoxue Zhou, Jinfang Qian, Ziyi Wang, Xia Tang
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