商品敘述：

In late 2017, the co-owners of Rocky Mountain Soap Company in Canmore, Alberta, faced an important challenge. Their company produced and retailed toxin-free, 100 per cent natural bath and body products, and they wanted the product packaging to reflect their company''s commitment to sustainability. To meet the challenge of identifying and implementing sustainable packaging solutions, the co-owners needed to address intensifying competition, make good use of their limited ability to conduct research and development, and manage their customers'' expectations. How could the co-owners develop a packaging solution that aligned with the company''s brand focus of "100 per cent natural"? How could they find the support they needed to move the company forward? Joel Gehman is affiliated with University of Alberta. Jennifer Sloan is affiliated with University of Alberta. Jennifer Liu is affiliated with University of Alberta. Yi Wu is affiliated with University of Alberta.

涵蓋領域：

Competitive advantage;R&D;Strategy;Sustainability

相關資料：

Case Teaching Note, (W19564), 11p, by Joel Gehman, Jennifer Sloan, Jennifer Liu, Yi Wu, Leanne Hedberg

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