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商品編號： W19530 出版日期： 2019/09/20 作者姓名： Singh, Vipul Kumar;Puri, Sandeep 商品類別： Marketing 商品規格： 15p 再版日期： 地域： India 產業： Finance & insurance;Financial Services 個案年度： 2019 -
商品敘述：
In January 2019, the low-cost brokerage house Zerodha emerged as India''s largest broker by number of customers. From 2014 to 2018, Zerodha''s client addition had grown by 200-300 per cent annually; however, the company now needed a strategy to maintain and defend its leadership position. It needed to tap India''s retail broking segment for continued growth. And in a market swamped with nearly identical products, Zerodha needed a strategy to avoid being confused with similar firms and to consistently be consumers'' first choice. Could it stay ahead of its rivals with product innovation? Vipul Kumar Singh is affiliated with National Institute of Industrial Engineering. Sandeep Puri is affiliated with Asian Institute of Management.
涵蓋領域：
Blue ocean strategy;Customer acquisition;Entrepreneurship;Innovation;Marketing strategy;Stock markets
相關資料：
Case Teaching Note, (W19531), 12p, by Vipul Kumar Singh, Sandeep Puri
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