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商品編號: W19528 出版日期: 2019/09/20 作者姓名: Dunn, Ian;Krishen, Pooja 商品類別: Other 商品規格: 5p 再版日期: 地域: India 產業: Manufacturing 個案年度: 2017 -
商品敘述:
In December 2017, the managing director (MD) of Macmet Engineering Limited (Macmet), an engineering firm located in Kolkata, India, was preparing for an upcoming negotiation with a client a who had submitted a project proposal for the supply and installation of a water filtration system. The MD wanted to conduct an in-depth cost analysis to determine a competitive bid to win the project. Typically, pricing decisions were made using the full-cost method; however, the MD wanted to consider the current industry and competitive landscape in addition to an analysis of Macmet''s corporate capabilities to see if direct costing made more sense for this project. He also wanted to calculate the project''s absorption cost. Using the cost analysis alongside the qualitative analysis, the MD wanted to submit a bid in the next two weeks to win the project.
涵蓋領域:
Competitive bidding;Cost analysis;Industrial goods;Pricing
相關資料:
Case Teaching Note, (W19529), 7p, by Ian Dunn, Pooja Krishen
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