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商品編號： W19526 出版日期： 2019/09/20 作者姓名： Gosse, Julie;Eidenberg, Martin 商品類別： Marketing 商品規格： 8p 再版日期： 地域： Canada 產業： Professional, scientific & technical services 個案年度： 2018 -
商品敘述：
In 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increasingly competitive information technology consulting sector, he questioned whether Zarr Tech was well positioned to take advantage of further industry growth, and he wondered how best to promote his business to achieve the growth it needed. He considered various options, such as attending trade shows; hiring a sales representative; using online advertising mediums, such as Google Ads or LinkedIn; and employing an email marketing campaign. Additionally, Zarrillo was considering expanding his operations to the Vancouver area but wondered if now was the right time to do so.
涵蓋領域：
Business analysis;Marketing management;Quantitative analysis
相關資料：
Case Teaching Note, (W19527), 13p, by Julie Gosse, Martin Eidenberg
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