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商品編號： W19518 出版日期： 2019/09/18 作者姓名： Puri, Sandeep;Pandey, Shweta;Hayati, Babak 商品類別： Marketing 商品規格： 12p 再版日期： 地域： Philippines 產業： Other services;Retail trade 個案年度： 2018 -
商品敘述：
With the acquisition of Rustan Supercenters Inc. (Rustan''s) in November 2018, Robinsons Retail Holdings Inc. (Robinsons) had become one of the top retailers in the Philippines, with over 1,800 stores. Although the acquisition brought Rustan''s network of more than 80 stores, located largely in Metropolitan Manila, under the Robinsons umbrella, the multiformat retail giant could not use the trademark and trade name "Rustan''s" without the Tantoco family''s approval. This case assesses the Robinsons brand and the retailer''s possible post-acquisition growth strategies. It also discusses the benefits and risks associated with this acquisition, the possible brand-transition options available to Robinsons, and whether this trend-reversal strategy will provide the retailer with a competitive edge. Sandeep Puri is affiliated with Asian Institute of Management. Shweta Pandey is affiliated with De La Salle University. Babak Hayati is affiliated with Asian Institute of Management.
涵蓋領域：
Acquisitions;Branding
相關資料：
Case Teaching Note, (W19519), 11p, by Sandeep Puri, Shweta Pandey, Babak Hayati
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