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商品編號: W19512 出版日期: 2019/09/18 作者姓名: Rowe, W. Glenn;Mark, Ken 商品類別: Other 商品規格: 12p 再版日期: 地域: United States 產業: Accommodation & food services 個案年度: 2019 -
商品敘述:
After the former chief executive officer (CEO) of U.S.-based Starbucks started to voice his political opinions in September 2016, both Starbucks and the CEO faced backlash. As the CEO and former chairman of a large company, he may have felt entitled to voice his opinion as an individual voter. However, public backlash-from both sides of the U.S. political spectrum-suggested that commentators, looking to respond to him, were actually targeting Starbucks. In 2019, the challenge for Starbucks'' new CEO was to find a way to tactfully extricate Starbucks from political conversations.
涵蓋領域:
Corporate governance;Management styles
相關資料:
Case Teaching Note, (W19513), 6p, by W. Glenn Rowe, Ken Mark
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